In-House SDR vs Outsourced Lead Generation

Should you hire in-house SDRs or outsource your lead generation? Here's a detailed comparison to help life science companies make the right decision.

SDR Comparison

Ramp Time: In-house takes 3-6 months vs outsourced campaigns live in 3 weeks. Total Cost: In-house $80-120K/year vs fraction of the cost with no overhead. Life Science Expertise: In-house requires training vs built-in expertise from day one. Scalability: In-house hire more reps vs scale up or down instantly. Management Overhead: In-house requires dedicated time vs we handle everything. Flexibility: In-house long-term commitment vs month-to-month cancel anytime. Risk: In-house high if hire doesn't work vs low with no penalty to pause.

Biotech Sales vs Traditional B2B Sales

Buyer Persona: Scientists and researchers with deep technical expertise vs business buyers. Decision Process: Consensus-driven with multiple technical stakeholders vs single decision-maker. Sales Cycle: 6-18 months with technical evaluation vs 1-6 months. Content Needs: Technical whitepapers, application notes, validation data vs case studies and demos. Trust Building: Scientific credibility and peer validation essential vs business references. Messaging: Lead with science, follow with business value vs lead with business value and ROI.