The lead gen and marketing team you wish you could hire.
Succession Bio is the lead gen and marketing team life science companies wish they could hire. We've been at the bench, and we've sold to it. Everyone on the team has sold life science products, and the team holds PhDs and master's degrees. You get the pipeline. You take the credit.
Build pipeline from both ends
Outbound puts you in front of the right people on email and LinkedIn. Inbound brings buyers to you through webinars, thought leadership, SEO and AEO, your website and ads. We run the channels included in your package as part of your team.
AI-first, people-led
Our agents do the research, list building and campaign prep. Our people do the thinking: strategy, judgement and relationships. Harrison Waid and Nick Clare started Succession because they hadn't seen lead generation done well for life science. Clients kept asking for more, so we grew into their sales and marketing team.
Life science experience
More than 110 life science clients, more than 2,000 campaigns and more than 2.5 million personalised one-to-one emails to biotech and pharma. Targeted research, scientific messaging, managed deliverability and learning from real responses support the work.
Kickoff Process
Week 1 - Foundation & Setup: Complete onboarding intake form, technical infrastructure setup, kickoff call, develop Ideal Customer Profile. Week 2 - Messaging & Campaign Build: Messaging workshop, develop campaign strategies, write email sequences and LinkedIn messages, build targeted prospect lists. Week 3+ - Launch & Ongoing Optimization: Launch initial campaigns, continuous message testing, bi-weekly strategy calls, expand to new segments.
Three packages
Outbound: Email and LinkedIn sequences, signal-based list building, life-science messaging, conference and event outreach, nurture and re-engagement, managed deliverability and bi-weekly strategy calls. Month-to-month with no minimum term. Core: Everything in Outbound plus thought-leadership content, organic LinkedIn content, one webinar per month with clips, one-pagers and collateral, and interactive lead magnets. Month-to-month with no minimum term. Marketing+: Everything in Core plus website updates, SEO and AEO for search and AI answers, LinkedIn and Google Ads, email newsletters, scientific content, case studies and testimonials, and a pitch deck and collateral revamp. Four-month minimum term. Book a strategy call to discuss the right scope.
Frequently Asked Questions
What's included? Choose Outbound, Core or Marketing+ depending on the channels and marketing support you need. Is there a minimum contract term? Outbound and Core are month-to-month with no minimum term. Marketing+ has a four-month minimum. When do campaigns start? Initial campaigns typically launch around week three after setup and approval. Results depend on your audience, offer and sales cycle; there is no guaranteed number of meetings.